During a recent performance as a part of Lil Wayne's I Am Music tour, T-Pain announced he was signing Travis McCoy of Gym Class Heroes to his Nappy Boy label. Hip Hop's current Auto-tune king inked a deal with which provides him with the option for both a physical and a digital imprint to sign artists.
"Nappy Boy is T-Pain's brand and umbrella label," T-Pain's business partner Michael Blumstein tells Billboard. "The label will be a full-fledged indie label with PR, promo and everything else a physical label has."
Nappy Boy has various major-label partners including both Jive and Atlantic Records.
"I got crowned by the king himself tonight," McCoy said shortly after donning his Nappy Boy chain for the first time. "I feel like a little prince among kings, and we're gonna do it big."
It is not known if McCoy will record under the physical or digital arm of Nappy Boy, as he has enjoyed commercial success with Gym Class Heroes. The four-member Alt-Rock/Hip Hop outfit had a certified gold album with As Cruel as School Children, which spawned the platinum single "Cupid's Chokehold." In addition to working on the group's third album, The Quilt, McCoy has also appeared on tracks with Busta Rhymes, Kids in the Hall and other notable Hip Hop acts.